Free Shipping Over £100+
10% OFF on Selective New items
COD available on all orders
Free Shipping Over £100+
10% OFF on Selective New items
COD available on all orders
Free Shipping Over £100+
10% OFF on Selective New items
COD available on all orders
Free Shipping Over £100+
10% OFF on Selective New items
COD available on all orders
Shop by Collection
Shop New Collection
Black Secret
Black Secret Luxury Stockings - Asymmetric Diagonal Stripe Make every moment unforgettable with these stunning...
Black Secret
Unleash your confidence with these absolutely stunning crotchless tights, featuring a sophisticated back centre seam...
Black Secret
Show off your playful confidence with these sheer crotchless tights, featuring the bold phrase None of...
Black Secret
Elevate your allure with these 20 denier crotchless tights, featuring elegant diamond-shaped designs that add...
Black Secret
Make a bold statement with these absolutely unique and stunning crotchless sleek tights, crafted for...
About US
Rose Desire – Elegance, Confidence & British Charm
At Rose Desire, we believe true beauty begins with self-love and confidence. Proudly based in the UK, our brand is built for women, by women — inspired by real lives, real bodies, and the desire to feel extraordinary every day.From intricate lace to premium everyday essentials, every piece is curated to embrace your unique silhouette.
Join the movement. Celebrate you — bold, beautiful, and unapologetically Rose Desire.
Shop Now
Inclusive & Empowering
Affordable Luxury
Tailored for Real Women
Stylish & Functional
Shop Best Collection
Roza
The Pasomela thong in beige is a statement in refined luxury. Featuring sheer, delicately structured...
Roza
The Pasomela thong in black is a statement in refined luxury. Featuring sheer, delicately structured...
Roza
The Pasomela brief in black is a statement in refined luxury. With sheer, delicately structured...
Roza
The Pasomela brief in beige is a statement in refined luxury. With sheer, delicately structured...
Roza
Meet your new favourite showstopper! This bra is sheer magic with its soft, see-through mesh...
Roza
Meet your new favourite showstopper! This bra is sheer magic with its soft, see-through mesh...
Beauty Night
Discover the sensual Rose Set white, an exquisite lingerie set featuring a bra, thong, and...
Beauty Night
Discover the sensual Rose Set red, an exquisite lingerie set featuring a bra, thong, and...
Beauty Night
Discover the sensual Rose Set Black, an exquisite lingerie set featuring a bra, thong, and...
Beauty Night
Introducing a timeless lingerie set in a sophisticated nude colour, featuring a three piece set....
Provocative
Introducing our captivating Black Lace Bodysuit from French brand Provocative! A versatile masterpiece radiating sophistication...
Roza
Introducing our alluring Lace Cross Over Back Bralette. Crafted with delicate lace, this bralette offers...
What our client says
"Perfect for Every Curve"
Shopping for innerwear as a curvy woman used to be frustrating. The sizes were off, the styles were boring, and the fit was always wrong. Femme completely changed the game.
- Isabella M., London, United Kingdom
"Fast Delivery & Beautiful Packaging"
Buying my first bra felt so awkward… until I found Femme. Their sizing guide made everything easy, and the styles didn’t feel too childish or too adult — just right for someone figuring it all out.
- Layla A., Knightsbridge, London
"Comfortable Fit & Great Support"
I was nervous about choosing the right bra online, but Femme made it so simple. The fit was perfect, and I love that their designs are cute without being over-the-top. It made my first experience feel totally normal.
- Noor S., Mayfair, London UK
"My Go-To Brand, Always"
Postpartum life was tough. My body changed, my priorities shifted — and finding comfortable, nursing-friendly innerwear that didn’t feel like a hospital product was impossible… until Femme.
- Abrahim L., Leeds, UK
"Real Comfort, Finally!"
I used to think innerwear was just something functional something you hide under your clothes and forget about. But Femme completely shifted that perspective for me. From the moment I tried on their everyday bra, I could feel the difference .
- Emily R.Kensington, London, UK
Free & Fast Delivery
Enjoy complimentary ground shipping across the lower 48 states—quick, reliable, and hassle-free.
24/7 Online Support
Our friendly support team is here for you anytime, day or night,ready to help with anything you need.
30-Day Easy Returns
Need to return something? No worries—exchange or return your item within 30 days at no extra cost.